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Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. Read More

Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and performance. To maximize its usefulness, it’s important to properly set up your website in Search Console by adding all versions of your domain as properties that Read More

Are you aware about the fact that all the time and resources that you have invested on your website is in vain? Or maybe, you could leverage more from your existing website than what you are already getting. Read More

You’re working on a vital project. Jon’s just completed the edits on the ebook you’re supposed to publish tomorrow, but Mary has no idea. She’s working on an entirely different task no one knows exists.
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In this post, you’ll get 7 processes you can easily edit, share, and use in your own organization. Since they’re built inside Process Street, when you add them to your account they’re stored in the cloud and provided to anyone in your organization with the right access permissions.
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Like all content marketers, you are probably crunched for time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those nice-to-have tools abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help y Read More

In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge reveals startling new research that shows how Google telegraphs in advance which search results are most likely to become possible featured snippets. Read More

How was your long weekend? Or, if you don’t live in the States, how was it watching all your U.S. pals enjoy the long weekend? Read More

It didn’t take long for the tech industry to realise that SaaS (software as a service) is synonymous with customer success. That’s because a subscription service is, by its nature, judged for its usefulness by the week, month, or year that a customer makes their payment. Read More

In this article, we’ll explore a number of business models in use today on both a large and small scale, and begin to analyze their strengths and weaknesses. Read More