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He was only able to devote ten hours a week to consulting, was booked solid for the next eight months - at $300 per hour. This was 20 years ago and he was pulling in $300 per hour! You have to believe I had some questions. Here's his amazing strategy Read More

Is doing marketing like a trip to Hell's Kitchen? Then you aren't doing it right. If the opportunity is lost before your message reaches the customer - you're making it too difficult. You can simplify the process and build results. Bon appetit Read More

The economy is beginning to recover. Will you be caught with your business pants down? Here’s what you need to do to develop your own sales and marketing recovery strategy. Do it now! By the time you read about it in USA Today it will be too late Read More

Is Facebook a warm social community or a cold marketing machine? If you market on social media sites or plan to - you need to know. Here's how Facebook and social media are changing, what it means to your business and your private information. Do you sell or run Read More

For the past 40 years Sesame Street has taught generations of adults to learn, think and how to react to marketing. And it's generated close to a billion dollars in revenue. Here's how you can use their strategy & techniques to generate results for your business. Big Bird & Kermit play hardball Read More

Time is always a factor in business so speed becomes a competitive advantage. Are you and your company optimized for speed? Overcome the cost of missed opportunity by making “No one is waiting on me” a key strategy. Here’s how to make speed of response or delivery into a client benefit. Your job may depend on it Read More

Where did it all go wrong? The project is a mutated mess and the opportunity is lost. That's Scope Creep the #1 reason projects, initiatives, marketing & events don't meet expectations and objectives. Here's why scope creep happens, how to prevent it and get the results you need. Change management plus Read More

Getting the business is only the beginning - you have to be paid. Sometimes it's tough collecting from good clients and it can be a battle collecting from bad ones. Here's how to get paid on time, pr Read More

Leno, Letterman & O'Brien are masters of pitching and selling ideas. It doesn't matter of you’re the president, CEO, CMO, manager, salesperson or applying for a job, your success depends on getting the right people to understand and buy your ideas. Here's how you can become a headliner in your career. Read More

What do you do if it doesn't work? What's your Plan B if your marketing, sales, strategic plan or your career tanks? You can't wait and figure it out when it happens. Here's how to decide when to when to change and how to develop your Plan B. It's better than being a deer in the headlights. Read More