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Is traditional marketing dead? Does Engagement Rule? The focus in 2010 is engagement and building a relationship with customers. It sounds simply but ends up being as clear as mud. Here's a simple, practical and do-able way to connect. Learn how to make people like you and your company! Read More

Shake things up and grab attention with Buzz Marketing. In new marketing, whether it's word-of-mouth, buzz, viral or social media the rules are reversed. Your target customers don't join you - you join them. You do all the work to create the relationship and present the story. Here's how to get people talking about your brand and keep them talking. Read More