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What did Steve Jobs do to be named “CEO of the Decade?” You can steal what he does best - create teams employees fight to join, lead through passion and energy and communicate in the simplest terms. Here’s how you can become the next big leader. Wouldn’t you like to be the “CEO of the Next Decade?” Read More

Any difference that your competition can duplicate isn't a difference. You don't have to be the leader, the innovator or even deliver the highest value if you are different. Here's how to learn from Lady Gaga - the most inspired marketer of 2010. Forget the core benefits and reduce the comparable, acceptable choices to - you. Read More

What you think is a process might be an event. Events are fun and motivating but maybe a bit frivolous and meaningless. Process is necessary and valuable but tends to be dull, boring and uninspiring. How do you get the best from both? Here's how to solve the devilish dilemma. Read More

Is viral marketing the ultimate solution to generating revenue online or as useful as the swine flu? Before you devote time, money and resources there are three questions you should answer. Take three minutes to decide if viral marketing works for you and your company. Read More

Are you confused? Can social media drive motivated customers to your door? Can it actually generate repeatable ROI? If your company, large or small is considering social marketing here's a "no bull" way to evaluate the time, people & money investment - and the real world returns. Read More

It seems that every website has a list of Frequently Asked Questions. But FAQs may actually be driving customers and clients away. If your most important people keep asking the same questions there are better, more profitable ways to answer them. After researching dozens of websites it's as if alien invaders have taken over. Here's how to fix your customer interactions. Read More

The big idea is to find Influencers and entice them to persuade their followers to do business with you. Good idea but uncertain and expensive. There is a better way to use social influence that's easier and more effective. Obi-Wan was right. Make your enthusiasts into a Force to gain new customers. Read More

Banned, forbidden marketing techniques that most companies would never admit they use - but they do. What can you learn from them? Can you use the techniques Apple, Microsoft, Ford and the banned Super Bowl commercials use? Here's what you never knew! Read More

Are you organizationally blessed? Then strategic planning is just an exercise in organization for you. What if you are one of the millions of business people who are disorganized, unstructured and pay little attention to details? Here's strategic planning for the rest of us. Simple, effective and doable! Read More

Where are all the new business ideas and the next great innovations going to come from? Can you be creative in the right ways at the right times? Here's how to turn challenges upside down and develop practical inspirations and unexpected ideas that work. Learn how to be creative - your way! Read More