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If you’re like many small businesses—and especially retailers this time of year—sending out emails is a huge part of your marketing strategy. But how can you ensure your emails get opened, and clicked on, among the deluge of messages swamping recipients’ inboxes? Email marketing provider GetRespons Read More

While the news is full of big companies crying foul about health care reform now that President Obama has been reelected, how are small businesses reacting? The primary sentiment among small business owners is mass confusion, reports eHealth’s Fall 2012 Small Employer Benefits Survey.
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If you had any doubts that social media is playing a growing role in consumers’ shopping habits, a new study from Research Now should help dispel them. The survey, conducted by ConsumerSearch.com, looked at what influences consumers to buy when they’re shopping for holiday gifts.
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Want to make your business a “breakout brand”? Then you’ve got to make consumers “fall in love” with you, according to a new survey commissioned by rbb Public Relations and conducted by IBOPE/Zogby International.
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There’s a lot of hullabaloo about marketing to Millennials these days, but in all the frenzy, you might be forgetting about a very important demographic: Generation X. Aged 35 to 44, this often-ignored generation is important for marketers to target—but it’s important to target them correctly.
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You probably know that blogging can raise your company’s profile, attract customers, improve lead generation and boost sales. But did you know just how easy it can be? HubSpot, an Internet marketing firm, conducted a poll of 7,000 companies in its “Marketing Benchmarks” study. The results showed th Read More

How is the economy affecting small business owners’ thoughts and plans about their companies’ finances? In a recent Small Business Sentiment Survey conducted for Local Corporation, 92 percent of small business owners said the economy influences their financial decisions. Here are some of the change Read More

If you’re a food or restaurant entrepreneur looking for a growth market, look no further than gluten-free foods and beverages. This relatively new category is projected to top $4.2 billion in sales by the end of this year, and since 2008, has grown by an astonishing 28 percent annually, according t Read More

Recently, we posted here about the growth in angel capital investments. Now, there’s some not-so-good news for small businesses about venture capital. The most recent MoneyTree survey from PricewaterhouseCoopers and the National Venture Capital Association reports that in the third quarter of 2012, Read More

Web.com has joined forces with American Express to promote this year’s Small Business Saturday, November 24, 2012. Now in its third year, Small Business Saturday is a day dedicated to strengthening local communities by supporting local, independently owned small businesses.
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