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Is your ecommerce business hoping to compete with big retailers and e-tailers this holiday season? If so, you already know that offering free shipping can make all the difference in whether customers click “buy” or just leave items sitting in their online shopping carts.
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As we gear up for the holiday shopping season, mobile shopping is one of the hottest trends to watch. Almost 90 percent of mobile users report either regularly or occasionally researching products on a smartphone or tablet, according to recent research from Prosper Mobile Insights. Two-thirds regul Read More

Have you ever seen a haul video? If not (and you’re not a teenage girl), don’t feel bad. Haul videos are amateur videos where young women (for the most part) sit in front of the camera and show off their recent clothing, accessories or cosmetics purchases, describing each item in detail and talking Read More

You’re ready to expand your business with a second location. Congratulations! Growth is exciting and, in today’s economy, you’ve picked a good time to go looking for new space. In many parts of the country, rates for office, retail or restaurant space are still depressed (or just starting to rise a Read More

Why do the nation’s 20 million 18- to 22-year old college students matter to you? If you’re in the food or restaurant business, it’s because these students—now being exposed to new cuisines at college—are going to shape the food tastes of the nation as they get older. Packaged Facts and CCD Innovat Read More

In today’s business environment, the only constant is change. So you’d think your employees would be used to change by now, right? Wrong. It’s human nature to resist change, so whether you are making big changes (pivoting your business model) or small ones (changing the procedure for customer servi Read More

If you’re a retailer or e-tailer getting ready for the holiday shopping season, know this: Shoppers are going mobile this year. In Apigee’s 2012 Holiday Shopping Survey, more than half (57 percent) of mobile app users say they are considering purchasing their holiday gifts on a mobile device. Books Read More

Are you spending a lot of time on social media hoping to attract more shoppers to your ecommerce site? That’s great. Just realize that search engine optimization and email marketing are what really drive shoppers to buy online, according to the EQ2 2012 report published by Monetate and reported on Read More

If your small business has received loans or lines of credit from a community bank—or was hoping to do so—you might find it becoming more difficult. Inc. recently reported on a coming crunch that is hitting community banks, with possible ill effects for small business owners who depend on those ban Read More

For local small businesses such as restaurants, a strong online marketing strategy that encompasses a website, mobile, and social media can make or break the business. Unfortunately, most independent restaurants are falling short in key areas of online marketing, reports The 2012 Restaurant Interne Read More