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The economy is still uncertain, but not every generation is feeling the same way about it. If you’re marketing to baby boomers and Millennials with the same approach, you’re making a big mistake. According to a survey conducted for Minyanville, there is a persistent optimism gap between baby boomer Read More

Are you looking for cash or working capital to grow your small business? Then you should know about a temporary Small Business Administration (SBA) program that could help. As part of the Small Business Jobs Act passed in 2010, the SBA started a temporary program enabling small businesses to refina Read More

How much do consumers care about environmentally friendly products or services? While some shoppers are passionate about the issue, a new Ipsos poll conducted with discount site RetailMeNot.com shows many more are lukewarm.
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Small business financing could get easier to find if two pieces of pending legislation pass. Recently introduced by Kurt Schrader (D-Ore.) and Steve Chabot (R-Ohio), the Credit Union Small Business Lending Act (H.R. 4191) would make it easier for credit unions to participate in Small Business Admin Read More

Are you marketing your business with text messaging yet? Text message marketing can be one of the most effective marketing tools in a small business’s arsenal. Yet it’s often overlooked.
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Summer may still be in full swing, but for retailers targeting children, teens and college students, it’s not too early to start thinking about back-to-school. Year-round school schedules in much of the country mean many school districts start schedules in August. And millions of bargain-hungry par Read More

With all the reports that newspapers and TV are being eclipsed by social media, does pursuing traditional print and broadcast media coverage seem to be a losing game? Not so, according to a new study by Allstate, which found that traditional media is still one of the most trusted sources of news an Read More

Where are small business owners turning for financing these days? If you think entrepreneurs have given up on obtaining bank loans, think again. More than two-thirds (68 percent) of entrepreneurs seeking capital for their businesses in the next six months say they will pursue bank loans, according Read More

When it comes to mobile shopping, the conventional wisdom about who tech early adopters are isn’t so wise after all. If you think the average mobile shopper is a single, young, white techie guy, it’s time to think again. Mobile Shopping Behaviors, a study by The Integer Group and M/A/R/C Research, Read More

When customers and prospects search online for what you sell, you hope and pray your business comes up at the top of their search results. Well, of course, you do more than hope and pray. But what exactly do you need to do? What factors make the most difference in where your business pops up in loc Read More