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There’s a surprising bright spot in the U.S. small business economy: Small and midsized manufacturers are growing, according to the results of ThomasNet.com’s latest Industry Market Barometer® (IMB) survey. The poll of more than 1,600 U.S. manufacturers assessed the companies’ 2011 performance, gro Read More

Is your small business marketing to black consumers? If so, a new Nielsen study offers some valuable information about how black Americans use the Internet, mobile devices, and video both online and on TV. Here’s some of what they found:
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There isn’t a business in the world that shouldn’t be present in some manner online, therefore, whether you run a gas station, offer doll repair services out of your basement, sell quilts on a site like Etsy and at local craft fairs, or have a restaurant catering to college students with the late-n Read More

Is your retail store or ecommerce site effectively competing in a multichannel world? A new study by hybris, the Multichannel Shopping Survey, found that the vast majority of consumers (80 percent) are more likely to be loyal to retailers that offer an integrated experience across all sales channel Read More

Small business owners need financing to expand and grow their businesses, but small business loans have never been easy to get—and since the Great Recession struck, funds have gotten even more elusive. The average bank uses just 7.65 percent of its deposits to make small business loans, according t Read More

How much is your small business spending on mobile marketing this year? If you’re like most marketers these days, you’re spending more, but still don’t have the resources to devote as much money and manpower to mobile marketing as you’d like.
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Are you struggling with how to get new customers for your small business? Are you desperately seeking leads or trying new marketing methods to attract new clients? A simpler way to boost sales and profits might be right under your nose: Try upselling or cross-selling existing clients.
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Most everyone, by now, is familiar with the value and prestige of a good .COM domain name. These domain names have been sold for millions of dollars and are considered the most desirable domain extensions in existence. Because of their popularity, however, it can be very difficult to find a .COM do Read More

Do you spend a lot of time thinking about how to keep your best employees happy—and keep them at your business? You’re not alone. According to a new survey that my company conducted using SurveyMonkey Audience, a whopping 82.2 percent of small business owners think employee retention is extremely o Read More

Do you own a travel or tourism-related business? Then I sure hope you’re considering Baby Boomers in your marketing plans. Speaking as a Boomer myself, I know this generation loves to travel. The recession may have caused Boomers to cut back on spending in some ways, but when it comes to travel, it Read More