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What does it really mean for your business when someone “likes” your page on Facebook? eMarketer.com recently took a look at users’ behavior when they like a brand and what you can expect them to do (and how your business can benefit).
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A tough economy isn’t cutting into overall luxury fashion and accessories spending; in fact, it’s bringing some new consumers into the luxury fold, according to the latest 2011 Spend Sights Special Report: Global Luxury Fashion Spending from American Express Business Insights.
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Your small business’s online advertising may be getting more results than you think—even if users are not directly clicking on your ads. New research from CrowdScience showed more than half of Internet users worldwide had clicked on an online advertisement in the past six months. And even if they d Read More

If you’re a frequent business traveler like I am, you may have already noticed some of the following trends taking place in hotels nationwide. Some are good, some are not-so-good. Here are six changes CBS News recently reported on that might affect your next business trip.
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Whether your business is embracing social media to grow your customer base, or whether your employees are Facebooking on their work computers, social media is becoming an integral part of more and more small business workplaces. But few companies are taking the crucial steps to keep their networks Read More

Online or off, it seems users still get most of their information about their local communities via newspapers, according to a study from the Pew Research Center, the Pew Internet & American Life Project and the John S. and James L. Knight Foundation. That means, for small business owners seeking t Read More

How is your small business tackling the ongoing recession? Are you hoping for a government bailout, taking a wait-and-see approach, or taking matters into your own hands? Lynn Sarkany (shown here), a professor of Marketing and Public Relations and the founder of Market Finders, a full-service marke Read More

Are you worried that employees’ online practices are putting your company data at risk? Breathe a sigh of relief: According to new research from Internet security service company Webroot, the first, 95 percent of workers say they respect the importance of their employer’s measures for protecting th Read More

If your company has been classifying workers as independent contractors when they should really be classified as employees, good news: The Internal Revenue Service is offering a program that will allow you to reclassify workers and pay just a small amount to cover past payroll taxes—instead of the Read More

Are you marketing to women? Then take note: A surprising new study by the Boston Consulting Group and reported in Marketing Daily found that women are more worried about their financial situation today than they were even at the height (or should I say depths?) of the Great Recession.
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