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If you've ever watched the popular show, Shark Tank, you've witnessed budding entrepreneurs pitch their ideas, products or services to "shark" investors. You can apply many of the Shark Tank lessons to real life, too, whether you're looking for investors or just delivering a quick pitch about your Read More

Just from the ads and marketing copy, you might think all Web-hosting providers are created equal and that price is the only differentiator. But that is not the case, because despite nearly identical marketing claims, hosting companies vary greatly on many fronts and sales gimmicks are the order of Read More

Conceptually, many small businesses get the importance of engaging with consumers on social media. Unfortunately, according to Steven D. Strauss, small business expert and author of "The Small Business Bible," many companies aren't exploiting the potential revenue-boosting benefits of the medium.
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When it comes to online search, about 85 percent of clicks go to organic links on the search engine results. It’s more important than ever for your small business to appear on the first page of the search engine results page, whether consumers are searching for product or service keywords or for yo Read More

You may have noticed the increasing number of attractive websites and highly visual apps such as Pinterest and Instagram. It's all part of a powerful trend that Richard McManus, founder of the tech blog ReadWrite, calls the Visual Web. In effect, says McManus, "images and video are becoming an incr Read More

Differentiating your business from your competition is a great way to increase your customer base, and incorporating live business events into the marketing mix can do just that while building your bottom line. According to "Book Yourself Solid" author Michael Port, a business event strategy allows Read More

Five years ago a solid email marketing strategy combined with offline marketing endeavors—like print and radio ads—would see your small business rolling along just fine in the marketing department.

Today, however, the list of small business marketing tasks is both exhaustive and overwhelming. Read More

Small businesses are often the heartbeat of local economies. But could some of your best customers be waiting overseas? Outside of governments and multinational corporations, international trade was, until recently, a discipline that most small businesses didn't dare attempt. Paperwork, fees, regul Read More

You can’t beat the convenience of a wireless network. In fact, Wi-Fi is so popular and effective that some new small businesses have opted out of a wired network altogether in favor of the fast 802.11n wireless standard.

However, small business owners should also consider creating a Wi-Fi guest Read More

In the eyes of many small business owners, moving all or part of their small business IT to the cloud can be a daunting task. Yet recent trends such as bring-your-own-device (BYOD), the consumerization of IT and the strong correlation between technology and business outcomes, have sparked a moveme Read More