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Welcome to Day 1 of the Big Brand Challenge!

Today we focus on the core of branding—defining who we are.

Take a good look at your business. Your customers can’t begin to understand your value proposition unless you know it yourself.

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Email is everywhere. It’s used by nearly everyone, more personal than social media, and less obtrusive than phone call. When you need to introduce yourself and your company to someone, email often just makes the most sense.

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If you’ve wondered what your competitors are up to, that shows you’re thinking strategically and want to have confidence in your own company’s approach. There are plenty of ways to check on your competition that are totally above-board.

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It’s been almost 10 years since I first read the E-Myth Revisited but its message is as important and relevant to my business today as it was then. The aim of this article is to outline the ways in which the E-Myth has helped me in building a scalable printing business from scratch.
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If you’ve been seeking answers to the question of how to build the most effective and happy teams, Primal Teams, by Jackie Barretta is a great place to start, whether or not you currently own a business.
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As an entrepreneur you’ve got 100 things to check off your list before you can open for business. Among the most important, but often overlooked, is providing a means through which your customers can pay you. Read More

If you’re a small business owner with limited resources and big ambitions, listen up. We are conducting The Big Brand Challenge for you. Most small businesses think a brand is only something that big businesses can afford. Think again. Read More

When you work for a big company, getting health insurance is a breeze. You sign up, and you’re covered. But if you’re self-employed, a part-time employee, or a small business owner, getting insurance is a difficult and expensive prospect. http://bit.ly/1IdUJNJ
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The appendix of a business plan is the place to include any additional documents that you want to use to give your reader a feel for your product, marketing, services and so on. Read More

f you created something original, you may have a certain degree of protection against someone else using, claiming, modifying, or selling it; you may have intellectual property. Knowing how to legally protect your creations is essential to retaining ownership of them. Read More