A great article I cam across- about the difference between engaging in social media and actually enabling the 1% of your "super influencers" to share your content and drive sales.
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SarahG submitted the following stories to BizSugar
Caviar Kid? More like Caviar Mom: A lesson in knowing your audience - The Watering Hole
Posted by
SarahG under Marketing
From http://addwater.com 5033 days ago
This post explores an interesting discovery the Addwater team made about a product called "Caviar Kid" - lunch kits aimed to "introduce younger palettes to the delicious, nutritional powerhouse caviar."
We first thought it was a ridiculous idea and a tough marketing task, but were proved wrong! Read More
We first thought it was a ridiculous idea and a tough marketing task, but were proved wrong! Read More
Why Blogging Is Important for your Business - The Watering Hole
Posted by
SarahG under Social Media
From http://addwater.com 5043 days ago
Made Hot by: HomeBusinessMedia on February 6, 2011 1:24 am
This blog post explains why our marketing company, Addwater, has a blog and why all businesses should. It draws on advice from SEOmoz, The Blog Herald and ProBlogger.
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