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Last week my boyfriend finally jumped on the Twitter bandwagon, which means for the past week I've been giving him tips on how to not look like a complete #twitternewbie. Assuming you already know what Twitter is, here are a few tips to get you on your way to gaining Followers. First, the deal with Read More

This week is National Small Business Week- and to celebrate, different companies and blogs are hosting webinars, giving huge discounts and throwing local events. Here are four you won't want to miss! Read More

If you're a small business who's publishing ads in local newspapers, engaging in social media and still struggling to get customers through the door, you may be a overlooking an important marketing resource: your employees. Read More

I do the tweeting for Addwater, and I'll admit- I sometimes get a little caught up in interesting articles and funny tweets. Now, this isn't a problem if you "tweet for pleasure," but when you're tweeting for your company or business, tweeting counts as work hours. Here are 5 ways to become more... Read More

This is a slideshow Addwater presented to the Sonoma Chamber of Commerce, highlighting data & polls collected from small businesses over the past couple years. It focuses on where small biz's are succeeding and where they're lacking. Fascinating stuff. Read More

Yesterday I watched a great webinar about the best time to Facebook post, tweet, blog and send emails. Did you know you'll get the most Facebook shares on Saturday? That and more learnings here... Read More

A while back, I made a spelling mistake on Twitter. Gasp! I know, it was really embarrassing. In this post I talk about the casual and unique nature of Twitter, and why small businesses shouldn't be afraid & should jump in feet first! Read More

This post describes Addwater's tour of the Zappos facilities and offices in Las Vegas. We discovered that not only do they take their customer service seriously, but their employee service too. At Zappos we met some of the cheeriest, hard-working employees who were passionate about their jobs. Here Read More

The first post in a series about SEO, this article discusses the sometimes not-so-obvious truth about SEO, such as: it takes time, and it is constantly debated. SEO is an art as much as it is a science, and it's important that small businesses who hire people to tackle their SEO know this! Read More

In this post we describe how the new Facebook Pages layout isn't scary, but is actually beneficial to your small business. We give a few examples specific to small businesses on Facebook, and provide links to other great articles about the new layout. Read More