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Getting your message to the masses is only half the battle when it comes to building your online marketing ecosystem. You also have to consider which operational enhancements are required to automate the management of your online presence. Proactively engaging prospects and customers allows for diffusing negativity and garnering valuable feedback and insight as you interact with your customers Read More

Many of us said we didn’t have time to blog but now it’s a regular part of our daily/weekly routine and has become second nature. So, the next logical progression is to begin integrating some interactive and engaging video content that will boost traffic and also keep visitors on your site longer. Read More

Facebook and similar networks where “socializing” is truly the main objective can be ineffective marketing platforms for many businesses. I’m not saying that you shouldn’t have a fan page for your business but, what I am saying is that you have to prioritize the amount of effort you provision for each online marketing vehicle based on simple ROTI. (Return On Time Invested) Read More

As you have more than likely already learned, the more posts you write, the better you’ll be able to understand what type of headlines and content are catching people’s attention and you’ll begin to discover your “voice”. Promoting your blog to these platforms is a bit different from the basic SEO strategy implemented within your site, so I’ll review some of the specifics to help you develop yo Read More

Always be optimizing. This is the mindset required to drive and strengthen your online presence to the point where you are always “found” wherever people are searching for your keywords. This includes prospects who are searching Google Images. You have to view images as additional mechanisms for delivering your keyword content. Read More

There is real power in leveraging the power of other sites to make sure your content is found. Document repositories can help you "get found" on page 1 of the search engines simply by uploading and tagging your documents. Read More

I don’t know who’s ultimately at fault here, so I’m giving both Microsoft and Google red cards for childish behavior and losing site of the needs of their customers. Luckily, I have a customer generated fix. Read More

In an effort to offer the most value to our readers, we have created an interactive map of the Online Marketing Ecosystem. There are so many marketing technologies available that we felt it was important to present your options in one central location. This will be a “living” map and will be updated as often as needed – as long as you’re willing to share your ideas and suggestions with us. Read More

I mentioned in my last post that I would discuss the “how to” of implementing operational efficiencies within your social marketing efforts so let’s get to it. Friends and clients are always asking me, “is this social media thing really worth the time and effort?” My answer is, “it doesn’t have to take a lot of your time as long as you 1) Carve out a set allotment of time each day to develop c Read More

Everyone has a different system for consuming their daily dose of news and information so you need to make sure you’re presenting your message in the most effective manner for each area of your ecosystem. Read More