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Good problem solving relies on good process. Use the 8D methodology to solve problems and make sure they don't happen again. Read More

The purpose of a SWOT analysis is to examine an organization, business, or project using these four attributes to determine a strategy for improvement or optimization.
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At Avra, we believe that early-stage startups would be wise to consider the pros (and cons) of building a fully-remote company. There are many potential competitive advantages that tapping into a global pool of top talent can bestow on your venture—to ignore these would be to start your company at Read More

What is Product-Led Growth? What does it entail as a GTM strategy? We gathered learnings, metrics, benchmarks and KPIs to help your organization get there. Read More

ISO 9000 is a family of quality management standards designed to help you implement, maintain, and continuously improve a QMS of your own. Read More

Notoriously lean, nonprofits and their executive directors have too little time and too much work. Although there are common ways to deal with this—increase the workload among the staff or manage only the most urgent—consider strategically engaging a business advisor instead. Read More

Chrome extensions are a detail that makes the platform so useful. This article summarizes 30 Chrome extensions that every digital marketer should check out. Read More

Synchronous vs Asynchronous Communication: Find out which one is considered to be the future of communication between teams. Read More

Want to know what conversion rate optimization is and how to improve it? We've got you covered with these 5 CRO hacks to boost your eCommerce sales! Read More

You need to understand your market size to know how much of it you can reach. TAM SAM SOM allows you to discover the market for your product! Read More