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The day has come: Your boss signed off on your proposal to get the help your marketing team needs from a content strategist. Great! Read More

Do you build email lists in your website? If your answer is yes, the chances are high that you are using a pop-up to collect emails. Read More

Not too long ago designers used to focus more on website design. But the technological revolution of bringing smartphones into the picture has made it essential for designers to focus on developing web designs but RESPONSIVE web design. Read More

In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers. A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says: “A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but normal Read More

In the blogosphere, there are three types of blogs that are designed to make you money: Authority – The author is in charge, she drives the content and is a niche, subject matter expert or proven professional. Community – The owner drives some of the content, but gets most of the content from her c Read More

Software as a service hasn’t just revamped the tools and services businesses use to be successful; it’s changing every aspect of the business journey. These 15 articles reveal the key tools and lessons every entrepreneur needs to break through the congested tech marketplace. Don’t waste priceless t Read More

I study disruptive technology, specifically innovative technology that gains so much momentum that it disrupts markets and ultimately businesses. In the past several years, disruptive technology has become so pervasive that I’ve had to further focus my work on studying only disruptive technologies Read More

As the shift to mobile has happened, Google has placed more emphasis on calls, and mobile marketing is driving many millions of calls annually. Yet just as a bad landing page experience can blow a potential conversion, a bad call experience can similarly undermine a good campaign or a warm lead. Read More

In what areas have you found that you benefit from listening to someone who's really smart about the decision you need to make? Not a self-appointed expert, but someone with experience, patience and maturity, someone who's been educated in the... Read More

Whether you love Snapchat or are totally averse to it, there’s no doubt that the social network is here to stay. Since September 2011, Snapchat gained over 100 million users and (in aggregate) currently drives more than 8 billion video views per day. Snapchat may have a smaller audience, but the ne Read More