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Here are 15 ways to help you create a more successful newsletter for your small business: Read More

Want to advertise to potential customers in your geographic area who need your product? You may want to consider Facebook Pay Per Click advertising, which contains demographics that could change your business. Read More

Millions of small businesses are turning to PR to promote their business because it has the tendency to be considerably more affordable compared with traditional marketing and advertising. What's more, press releases help attract the attention of reporters who then write stories on companies, providing valuable third-party endorsement for business Read More

Many startups realize the significance good customer service can mean for the success of a small business - or even a large operation. When done right, customer service can grease the wheels of any marketing and loyalty program. That's exactly what Joan Lamonica did when she opened up a retail store recently. She's the fashion designer and owner o Read More

Here is a complete checklist to help you develop all the elements of a good story for the news media. Many small businesses are still confused about how to develop a really good story. Use the following point system to figure out just how strong your story is. Read More

#SMBIZ chat will be about Do-It-Yourself Marketing Tips, with Expert Panel Members: Ivana Taylor and Chrisanne Sternal - Tuesday, June 2, 2009 8-9pm EDT on Twitter. Discussing what small business should focus on when doing their own marketing, direct mail, brochures, emails, website promotions, social marketing, etc. Learn more and join the conver Read More

June is DIY Marketing Month and Understandingmarketing.com is having a big giveaway for small businesses. Starting June 1, 2009 enter to win prizes to help you. Read More

Chat recap for #smbiz twitter chat on how to create a webinar. Experts from WebEx, Ragan Communications and Rally Point Webinars, discuss technical aspects of setting up a webinar, promotion it, best practices for speakers, paid vs. free and follow-up for sales. Read More

Here are some great tips and lots of background information on how to prepare your small business for a disruption through emergency. Read More

Discussing what PR is, what it isn't, why you should be doing PR and how to do different PR tactics to promote your business, product or service. Great resource for small businesses who are looking for "do-it-yourself" public relations info. Read More