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No, this is not about that awkward moment at a networking event or social gathering when you can't remember someone's name. This is about that annoying moment Read More

Does your company have a brand identity that is more than just a logo? While a logo is a good place to start, you should consider building your visual Read More

Many times we focus on brand differentiation, but there are times when it can be beneficial to appear to be similar to others in the market. Read More

One of the best ways to not have to compete on price is to become a known and trusted brand. A brand that is recognized, is a brand that can be trusted, and your buyers will pay a premium for it. Read More

Consistency in branding is important. But sometimes, too much consistency makes your web site boring and adds confusion for the viewer. Read More

Templates: It's a word that is often misunderstood. It can mean pre-fabricated design, or it can also mean framework or structure. Read More

SEO, or Search Engine Optimization, is a buzz word these days. You've probably heard over and over that you need to optimize your web site for the search Read More

New logo design and race report for the Mid Winter 10 Mile Classic road race in Cape Elizabeth, Maine. Read More

The creative process takes time. If you ask me to provide you with some creative ideas, out of the blue, you may not be impressed with my answers. Moving a project out of the conscious line of fire, and into the subconscious allows a new perspective and breakthrough creativity. Read More

With avatars and favicons, your logo is being pushed into a square shape. Develop one version of your logo that is used whenever a square format is requested. Read More