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Social media has become a main focus for marketing departments, regardless of the organisation’s size.

A strong social media presence leads to brand awareness, strong customer relationship management, target market expansion, valuable feedback and a boost in web analytics.

While this may be t Read More

We all have goals and dreams.

We want to achieve them, but we are chasing an end result, the destination.

Is that really right? And will we even be happy at the end of it?

That’s not always the case.

Today, I am going to share where I went wrong and how you can dramatically change your Read More

Experts all over the web swear by building your email list.

After all, entire businesses have been built off the back of email marketing.

And it all sounds so straight forward in the beginning.

Choose an email marketing provider, add some opt-in forms to your blog and then wait for the hor Read More

No matter if you use a blog as your sole business or a marketing tool for a larger entity, bloggers need to start thinking about their blogs as a brand.

If you had an ecommerce company, a marketing agency, or a restaurant, you’d probably want to know what people were saying about you and your bu Read More

Twitter has become a dominant force with digital marketers and small businesses who want to find, connect and engage with potential customers and industry leaders.

With approximately 1 billion registered users and 250 million active users, growing and nurturing a Twitter following should be high Read More

Have you ever sat back and watched how certain brands or even individuals have just appeared, almost as if from nowhere.

Then all of a sudden, you’re seeing them mentioned everywhere.

And even all of the key players in your market are sharing their stuff or allowing them to post on their blog Read More

We all want more eyeballs on our content right?

But, the challenge that we all face at some point is that it’s just not as quick and easy as we would like.

Sometimes, in the pursuit of promoting blog posts better, it’s easy for us to feel like we’re just spinning our wheels, not really gettin Read More

Google+ isn’t dead, far from it in fact.

But, I know a lot of marketers are still on the fence about Google+.

A case study by Forrester Research gets cited a lot when people look to validate the social network as a viable channel.

While Facebook is still in the lead when it comes to brand Read More

Have you ever sat back and wondered how some people publish blog posts that consistently do better than yours?

I have and I desperately wanted to do better.

And that’s what I did.

Along the way I figured out what worked and what didn’t.

I figured out how to get more eyeballs on my conte Read More

Every day you fight a battle. You produce amazing content only to see meagre results that are a far cry from what you were promised by the supporters of “build it and they will come”.

Every morning, you hit “publish” and eagerly wait for a comment, a share, a simple thank-you – something.

Wha Read More