Today is the first day of the 2010 Make-A-Referral Week. Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred...
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Bbrelsford submitted the following stories to BizSugar
Make a Referral Week Starts Today - Professional Service Firm Marketing Tips & Strategies
Posted by bbrelsford under MarketingFrom http://blog.rebarbusinessbuilders.com 5378 days ago
3 Metrics for Referral Marketing - Professional Service Firm Marketing Tips & Strategies
Posted by bbrelsford under MarketingFrom http://blog.rebarbusinessbuilders.com 5383 days ago
I'm a big fan of regularly reviewing you marketing plan. I believe that regularly reviewing your plan is just as, if not more, important as creating the plan in the first place. Marketing plan review discussions generally include metrics. Here...
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Unfolding The Napkin - Book Review - Professional Service Firm Marketing Tips & Strategies
Posted by bbrelsford under StrategyFrom http://blog.rebarbusinessbuilders.com 5396 days ago
The Back of The Napkin is Dan Roam’s follow up to his popular The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures . The main idea behind Dan’s books is that we can solve business...
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How Buyers Look At Your Website - Professional Service Firm Marketing Tips & Strategies
Posted by bbrelsford under MarketingFrom http://blog.rebarbusinessbuilders.com 5403 days ago
HubSpot’s recent chart of the day shows the importance of specific website elements according to buyers of B2B services. I was happy to see that of the 10 elements shown in the chart, 7 are standard elements that we Duct...
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Don't Ask, Don't Sell - Professional Service Firm Marketing Tips & Strategies
Posted by bbrelsford under MarketingFrom http://blog.rebarbusinessbuilders.com 5405 days ago
When asked, most accountants, attorneys, and other professionals tell me that the primary way they acquire new clients is through word or mouth or referrals – no surprise there. What does surprise me is how often these same folks tell...
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Advanced Advance Searches in LinkedIn - Professional Service Firm Marketing Tips & Strategies
Posted by bbrelsford under Social MediaFrom http://blog.rebarbusinessbuilders.com 5409 days ago
LinkedIn is a great tool for searching and connecting with prospects and strategic referral partners. Most people know that you can use the Advance Search feature to narrow you search by criteria such as location, industry, title, etc. While LinkedIn...
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Inbound Marketing - Book Review - Professional Service Firm Marketing Tips & Strategies
Posted by bbrelsford under MarketingFrom http://blog.rebarbusinessbuilders.com 5411 days ago
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) The internet and other technology has made a profound change in the way that companies market their businesses. The world is moving away from...
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Most tax professionals rely on word-of-mouth, or referrals to grow their business. A good network of referral partners is like having a volunteer sales force. People love to give referrals, but it is important to make it easy for them...
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Tweeting with Mr. Short-Term Memory - Professional Services Marketing Tips & Strategies
Posted by bbrelsford under Social MediaFrom http://blog.rebarbusinessbuilders.com 5413 days ago
Do you remember Tom Hanks Mr. Short-Term Memory? This was a great skit (written by Conan O’Brien) in which Mr. Short-Term Memory can’t remember the last thing that just happened or was said. If you use an auto reply on...
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Slides from a recent webinar where we talked about social media marketing for accountants, attorneys, architects, and other professional service firms...
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