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A common mistake that many people make is using the wrong kind of social media for their particular marketing objectives. Then when they receive lackluster results they conclude that social media does not work. In a successful social media campaign, it is imperative that you match the right tool for the right job. Here is a list of the right social media tools for the right marketing job. Read More

This is the time of year when most small business owners focus on preparing their income tax. Some of the rules have changed since filing last and there are certain things you might want to consider before approaching your tax preparer. Read More

Which of the different social media you should use for marketing depends greatly on what you are marketing and to whom you are marketing it, but in all cases there are some common mistakes you should work to avoid. As a general rule of thumb, if you wouldn’t do it at a cocktail party, you shouldn’t do it in social marketing. Here are the seven deadly sins of social marketing. Read More

Most entrepreneurs do extensive planning and research before starting a business. But, after they get everything up and running, they tend to fall back into a natural bias for action mode. Once your business has been launched, it doesn’t mean your days as a strategist are finished. In fact, they are just beginning. Read More

Many businesses are struggling and asking for help. I know because I meet with them every week. Actually, it is not too surprising to find that entrepreneurs who are doing most of the work might have trouble seeing the forest for the trees. I listen to them as they tell me that what they used to do is no longer working. What does surprise me is their reaction when I bring up the subject of Web 2. Read More

When it comes to getting ahead in business, it’s all about making the right moves at the right time. Ken Yancey, CEO of SCORE Association, recently released his top ten secrets for small business this year and I would like to share them with you. Read More

Enough is enough! We are better than this! We have done it before and we can do it again! “Calling all hands on deck”, is my urgent plea to American entrepreneurs and small business owners for 2010. I implore you to rally to the call to turn this nation’s economy around one business (your business) at a time. My hope is that you will, in turn, call “all hands on deck” to those within your company Read More

Having all the latest Web 2.0 marketing tools does not ensure your marketing success if you use them incorrectly. Unfortunately, all too often entrepreneurs join social networks and associated groups and then immediately attempt to market to everyone the very same way they ran advertising in the past. Not only does this not work, it actually harms your credibility and thwarts your success.

Wha Read More

When it comes to business, cash is king. Managing your business’s cash is one of the most important activities of an entrepreneur and small business owner. Most start-up businesses that fail do so because of a shortage of cash. In most turnaround situations, the very first problem that needs to be addressed is related to cash– working capital. Without cash, how can you market? And, without market Read More

Someone once said, “Life is not about waiting for storms to pass… it’s about learning to dance in the rain.” And what I am writing about today is learning to dance in the rain. That means taking charge of the things which are under our control. Read More