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Unfortunately, many small business owners give little attention to one of the most critical elements of marketing their business, their products or themselves. This article is a primer on branding that every small business owner should know well and think about each working day! Read More

Chris Brogan stresses that to make the best use of social media, businesses and individuals must be helpful to those with whom they interact. That means they must listen, connect, and then publish. We will address each of these key topics individually. Read More

The Small Business Administration (SBA), Office of Advocacy, just reported that the U.S. economy rebounded in the fourth quarter, with real GDP growing by an annualized 5.7 percent. Meanwhile, unemployment remained high, and small business owners and the public were cautiously optimistic. Read More

There have been several articles on the net recently suggesting that writing a thorough business plan might be a waste of time. What is the real truth and are there exceptions? Read More

In these tumultuous economic times, small business owners need to find ways to squeeze more value from every dollar invested. One of the larger expense lines is advertising. So why not start here? Read More

Recently Chris Brogan, co-author of Trust Agents, speaker, trainer and all around social media guru, visited Minneapolis and held a seminar he titled “Reputations.” Eric Mitchellette, business coach and consultant, attended and wrote an article for this blog that I could share with you. Read More

Are your tax records starting to take over your home or office? How long are you required to keep them? This article lays out the facts and tell you what you can discard and when. Know the facts and save the agony! Read More

In order to win in today’s fiercely competitive economy it is absolutely critical to create a customer service program that transcends standards and puts the personal element back into customer relations. If small businesses spend the time and the money to create a customer service program that knocks their customer’s socks off it will prove to be worth every penny. Read More

These turbulent economic times can wreck havoc with big and small businesses alike. However, it is far easier for a small business to avoid “Fatal Distraction” and turn their business around quickly. The secret is sharpening your focus rather than becoming bogged down with minutia. Read More

Is it possible that when so many are crying gloom and doom, that this could be a good time to start a new business? Is one man’s junk another man’s treasure? Are there insider secrets of which small business owners should be aware? Read More