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With so many new social media tools in our marketing toolbox, it is easy to forget about some of the older tools that have been around for a long time. I have been using autoresponders for 15 years and still believe they are one of the best performing tools of all. This is not put down any of the newer social media tools as they certainly have their place. However, autoresponders can be the missing piece to a successful online marketing campaign and work well with all of the new social media tools. What you don’t know about autoresponders can hurt your marketing efforts. Read this article and share your thoughts Read More

I called it the frog/prince effect which is a metaphor for the blind spots we have about ourselves and our businesses. When you look in the mirror, what you se Read More

Almost everyone with a real business needs a website. But, a blog is optional. For many small businesses, a blog can generate extraordinary results, if you don’t try to turn it into a website. Find out the differences between websites and blogs and how you can get the most out of each Read More

Should you use bots to save time in your social media marketing efforts? Some say yes. Some say no. Read the article and see what you think Read More

There was a time (not so very long ago) when customers could “charge” their purchases to an individual account managed by the business. Today, small business owners can’t afford to take those kinds of risks. Enter credit cards and merchant accounts which allow a business to experience increases of up to 400% in revenue over cash sales. What is the best merchant account for your business Read More

Social media might be described as a “movement”. It really isn’t LinkedIn, Twitter or Facebook, etc., as these are just social media or networking “tools.” Social media could even be described as a consumer “cause”. Read why and share your opinion Read More

“Summertime, when the livin’ is easy” are lyrics to one of George Gershwin’s most beloved songs. Everyone takes it easy in the summertime, right? Wrong. Most small business owners don't because they can’t afford to. However, if they continue to put in long hours with little or no time off, the business may thrive, but their relationships or health may not Read More

Social media is effectively leveling the playing field between large corporations and small business. However, with millions of people on the same field, sometimes things can go wrong. For example, some overly zealous opportunists use social media to advertise their products or services as if it was Craig’s List. Other, well meaning (but misguided) “social media watch dogs” and “social media vigilantes” lurk online waiting to catch and report “spammers”. So, how can you get it right Read More

Memorial Day reminds us to honor those who have paid the ultimate price for our freedom. That is why I want to take this opportunity to focus on veteran-owned businesses. While every aspiring entrepreneur starts with certain strengths and weaknesses, veterans bring a unique set of assets and liabilities. Find out why a military background could be just the best thing a small business needs Read More

This will probably come as no surprise, but, women’s brains are different than men's brains. These differences can have a big impact on a business. What strengths do men bring to a business? What strengths do women bring to a business Read More