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Post-click marketing has become a hot issue in online marketing. Here's a bit of the backstory -- and a shameless plug for a book -- of how post-click marketing began. Read More

Are things like Twitter and FriendFeed bending the law of propinquity, stretching the Allen Curve? There's something to be said about serendipitous conversation streams for promoting collaboration. Read More

The gap that is the marketing/IT divide is the result of structural differences in their organizational missions. Marketing technology sandboxes and a "chief marketing technologist" may be a solution. Read More

There's more to landing pages than just best practices about headlines, images, and forms. Learn about the management issues for structure efficient post-click marketing capabilities in your organization at scale. Read More

Busy executive, yet want to commit to better social media engagement in the New Year? Consider the option of a social media personal trainer. Read More

Long Tail search marketing is wonderful, but it's spiraling out of control -- it's hard to actively manage tens of thousands of keywords. The CEO of Hakia has a vision for how semantic search advertising could make the Long Tail manageable. Read More

What exactly is semantic advertising? This article describes 4 different kinds of advertising that take advantage of semantic web technology. Read More

3 suggestions for how advertising agencies can compete in a world of ad networks and technology platforms -- by shifting value to strategy and creative. Read More

Yahoo!'s announcement for semantic web support will change the nature of SEO in big ways. It's a significant enough advance that it would be helpful to have a different badge to identify it, so as to not fall into the lull of thinking this is just a linear extension of existing search engine diplomacy. Here's the idea for SEO++. Read More

Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO. Read More