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The PR Verdict: “F” (Full Fiasco) for Abercrombie & Fitch. When a public company hits the headlines, the PR needs to move fast. What happened here?
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The PR Verdict: “A” (Gold Star!) for WHO and its very public and unapologetic fight with Big Tobacco. To have had this approved by the powers that be is extraordinary. To have heard nothing from Big Tobacco warning about Big Brother bureaucracies shows that this might be working.
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The PR Verdict: “D” (It's a Dud) for Rielle Hunter and her forlorn stab at publicity. Hasn't her moment passed?
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J was married to H, a business owner whose firm did not remit its payroll taxes. When the firm was liquidated, H was held personally responsible for the taxes. H subsequently converted a non-profit that he operated into a for-profit and made J sole owner. Read More

The PR Verdict: “D” (It's a Dud) for Burger King. New launches like this undermine claims that the industry is dedicated to helping solve the national obesity problem. Why not at least come out with a new smoothie at the same time?
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The PR Verdict: “C” (Distinctly OK) for the PR handling of Bryson’s car accident. A clear and straightforward approach efficiently done. We're withholding a top grade as one crucial element was missing...
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The PR Verdict: “A” (Gold Star!) for Anna Wintour and Vogue, who turned the page on their faux pas. As the situation in Syria worsens, this was not going to go away.
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The PR Verdict: “D” (It's a Dud) for the Wall Street Journal. This was one instance where the WSJ might have tried a little harder. If the State Department can sound annoyed, why can’t the WSJ? Read More

The PR Verdict: “C” (Distinctly OK) for PETA and its promo porn. While it may grab the headlines on day one, it raises potential problems that go beyond splash coverage. Read More

The PR Verdict: “F” (Full Fiasco) for Coca-Cola. Claiming you're as concerned about diabetes and obesity as the next person while advocating the sale of jumbo sodas is a hard sell. Why resist the flow toward health for consumers?
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