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Here’s something your customers won’t ever tell you but that you had better understand: Your employees probably treat your customers about the same way you treat your employees. Let that soak that in for a minute, and think about the ways your everyday behavior might be affecting your organization’ Read More

I’m pretty sure you’re sick of folks like me telling you that content is king and that you must produce reams of it in order to compete these days, so I won’t put you through any more of that kind of silly talk. Read More

Inbound marketing, or being found, has certainly become the way of marketing promotion these days because let’s face it, broadcasting or outbound marketing doesn’t work, right?
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Towards the end of 2008, YouTube announced a change to the aspect ratio of the default player for the site. The standard ratio for online video had been 4:3, but the new player standard is now 16:9. Aspect ratio is simply an expression of the relationship of height to width. Something that is 4 to Read More

The ultimate quest of any organization or cause is to develop an army of committed fans, customers, employees, volunteers, or contributors. And yet, developing loyalty and commitment, the kind that makes people want to reach for their wallet and evangelize products and companies, remains a mystery Read More

QR codes may sound like something you might come across in an Ian Fleming novel or find discussed at the latest tech trend conference, but over the last few Read More

Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, accord Read More

As a marketing or even simple communication tool voice mail is pretty dead. The telephone, a form of communication that has received only minor tweaks in the Read More

Thankfully most small businesses now realize that using a hotmail or yahoo address as their business email address probably doesn’t send the right message. Using an email address that matches the domain for your business website is absolutely a must, but some ISP hosted email can be a bit limited a Read More

Today’s business, regardless of size, isn’t limited by geography. The days of opening up markets with large scale expansions and trade agreements have gone by the wayside due to the borderless nature of the Internet. Now, anyone with an Internet connection can do business on a global scale. But, if Read More