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Mobile app marketing is the latest buzz in the market today. However, not everybody finds success with them. Try avoiding the following mistakes again. Read More

A B2B sales team searches for high-quality customers. To successfully identify the right customers, the team needs to gather information about customers, treat them royally, raise the bar for itself and most importantly, check the customer's proclivity to spending. Read More

The emergence of multi-screen technology has simultaneously led to the rise in popularity of mobile apps.
Whether it is logging into one’s social account or transferring a file from one device to another, people now engage with mobile apps more than often. Read More

Amazon’s newly launched Video Direct program is an all new game plan to video marketing. However, it is yet to topple YouTube’s monopoly. Read to find out why. Read More

If you are already late in adopting social media in your digital marketing strategy then begin with Pinterest. This is a great piece of advice that you cannot afford to ignore if you have actually set up a store and is eagerly looking forward to some sales to kick start. Read More

Building online reviews are just as important as any marketing strategy.  They form a psychological connection between the products and customer. Read More

Tired of producing lengthy contents? Try out video marketing for a change. Video contents are more fun and engaging than ordinary contents. But the best thing about video contents is that your customers love them too. Read More

Modern display advertisement is all about real-time optimization – the ability to engage target audiences with precision and scale at the right time and for immediate results. But the real time truth about this kind of strategized adoption in a digital advertisement is that it gives marketers acces Read More

Micro-interactions are the very foundation of a web design that you create. You may not have realized it yet, but web services have become more engaging thanks to the contribution of these microelements that trigger an interaction. Read More

Content curation saves time and original ideas, while giving marketers a scope to stand out from the crowd by sharing informational data more efficiently, based on what is trending in the market. Read More