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The world of digital marketing has become so vast and varied that serving customers with lifetime value seems to be a faraway call. But then, both customer acquisition and customer retention depend on upon this. And this is where Single Customer View integrated CRMs come to play. Read More

Good quality photographs on websites will always have the power to build up the visual appeal in customers’ mind that an offline store cannot.

Therefore; e-commerce websites should pay more attention on how product images are utilized on service page designs. Read More

You may design them circular or you may design them rectangular, but every size of a CTA button should be designed relative to its surrounding elements.
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Videos are fun to create and exciting to watch. It is a powerful storytelling medium that makes content marketing fun, intriguing, informative and compelling to watch. But, are videos appropriate for all content types? Read More

A good web design is all about creating a user experience that is focused on a deep understanding of users, their needs, their value, their limitations and their abilities. It should also take into account the objectives and goals of a business. Read More

Have you heard of the password fatigue syndrome? It is one common aspect of the internet life. It has led to many website abandonments in the past. But thanks to social media login integration, market executives have discovered a ‘Newfoundland’ of increased customer engagement and conversion rates. Read More

Just the other day, I and my family visited a local departmental store to do some shopping when one of the sale representatives came up to us with an offer in hand (or rather in his smartphone). Read More

Just like web designs, logo designs also tend to change. When new web design trends arrive, we simply choose to forget about the existing ones and focus our attention on the new ones. And this is itself a trending practice that happens every year. Read More

When you are creating a website, you need to take care of a lot of things. You have to include text as well as images and videos. Won’t it be great if managing the images and videos becomes easier? These media files play an extremely important role in ensuring that your site appears attractive. Read More

When Graphics Interchange Format or the GIFs appeared on the scene, social media advertising format found a new trend. Animated GIFs are not something new and have been around for quite some time in unstructured condition (without being properly documented or cataloged). Read More