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Economics 101: If you’re a publisher, you’re the supplier. Your ad inventory is what you’re supplying. That inventory supply includes all the ad placements you run, and every visitor impression you deliver to them.

If you’re already up to speed on the intricacies of SSPs, please scroll down to o Read More

Google AdSense is a plug-and-play solution for publishers to quickly make money off of web and mobile assets. It’s also a great way to monetize a niche blog, for example. But as your traffic quality and reputation improve, you may be invited to join the big boys club – Google DoubleClick Ad Exchang Read More

Traveling is awesome. But so is vegging out on the couch. So how bout just writing about travel?! That should provide a pretty good balance and also a great way to make money for that trip you're planning to take next year...probably.


The travel industry advertising pie is massive (and growin Read More

So your website is a success story. Over time, you’ve built a reputation and created so much awesome content. Traffic increased exponentially, as did your AdSense RPMs. Your revenues doubled from month to month. And just as you begin to gloat about your blog profitability – it stops.

Your traffi Read More

The ad networks are dropping support for Flash. But you can still arrange to sell your ad inventory for flash ad campaigns. Consider going direct to advertisers, private ad exchanges, or other networks. But forget about AdSense. Google is not going to fill your ad inventory with Flash for any price Read More

Welcome to your graduation ceremony. You’re ready to move up from being a one trick pony and add more ad networks, exchanges, direct advertisers and ad tech providers to your monetization efforts.

That’s the good.

The bad is that you also need to manage all these new services, run reports, an Read More

We’ve compiled a list of over 25 resources and tools to make your website super-fast. Why so many? So that we can be sure you’ll find at least one you’ve never heard of before.

Enjoy the full-length post Read More

Every campaign manager worth her salt knows that successful ad campaigns are all about optimization. But instead of making you go through ad network boot camp like a good campaign manager would, we’ve concentrated the 8 best CPC hacks that will get you optimizing like the pros.

The basics of CPC Read More

‘Tis the season to be jolly. And shop lots, wear ugly holiday sweaters and spend time with the family. Whether you want to or not. Another thing you see a lot of this time of year (even more than usual!) are top 10 lists. There’s just so many of them, it’s hard to choose which to read while killing Read More

Another thing you see a lot of this time of year (even more than usual!) are top 10 lists. There’s just so many of them, it’s hard to choose which to read while killing time on the ski lift.

But if you are going to choose, here are the top 3 reasons why you should choose this one Read More