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In adopting trademarks and logos for their products and services, small business owners need to be careful to avoid creating confusion with pre-existing brands in the marketplace. Trademarks that are "confusingly similar" to pre-existing trademarks cannot be protected, and may expose the small busi Read More

While it may be tempting to select a brand name that plays off of an already-famous trademark to jump-start your small business, the negative consequences of this approach can be severe. This article discusses a recent situation where one company tried just that, and was ultimately forced to change Read More

Netflix's recent Qwikster debacle provides insight on two key issues that small business owners face in selecting and adopting new trademarks for their companies. Read More