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It is very easy to get caught up in your own business blog or website, writing blogs and building your readership. But sometimes it is a good idea to step out of your comfort zone, and share your experience and wisdom in the form of a "Guest Post". Read More

A lot of small businesses which are involved in social media and social networking, have already discovered the marketing benefits of having their own Facebook Business Page. It has been a great way to get your friends and family to support you, and also your current and potential customers to kee Read More

The most important tool for writing blogs, whether you are a small business owner or a dedicated blogger, is an excellent content management system. Being able to write your posts, publish them easily, integrate your social media, and upload images and video is the staple in the writing life of a b Read More

With the advancements in mobile technology, more and more services are popping up to make communications faster, and more flexible than ever before. A tool that supports this is exactly the kind of thing that can be a great asset to a small business, and this is what iPadio is all about. Read More

Having an online business card with a centralised social media presence sounds like a pretty good idea. Small business professionals can end up having many social media networking accounts, once you take into account your blog, twitter, facebook, stumbleupon, digg, youtube, and possibly a few othe Read More

I thought this might be a question that is a little too obvious to ask, but since we are in the marketing business, I thought it best to define the definition that we use. Even though marketing has been around for 100 years, and become very mainstream over the past 10 years, there is still a lot o Read More

There are a few tools that help website owners to determine what their visitors get up to when they visit their website. Google Analytics provides some excellent data on visitor traffic, in terms of which websites people are coming from, how long they spend on your website, and which page they eve Read More

Social media planning and strategy is a fairly new section for most small businesses in their marketing plan. It was only a few years ago that businesses were adding an “online” section to their marketing plan, and adding sub-categories like “website” and “banner ads”. Read More

The type of font you choose to represent your business can make a powerful impression. There are millions of fonts available for Word processing software, and probably a few more across the world wide web. Normally, I advise in branding your business, that you choose just one company font, for Read More

Everyone knows that Twitter is a social media phenomenon that has changed the face of Internet marketing.
Just in case you haven’t heard, or been living on another planet, Twitter is a free social messaging utility for staying connected in real-time where you can broadcast only 140 characters at a Read More