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In this day and age, there is no excuse for businesses and organizations to not have a Facebook page. As fervent supporters of the digital realm, we know that social media should be incorporated into every marketing strategy. Thus, we have developed a cheat sheet for Facebook brand page newbies. F Read More

After much speculation and anticipation, Facebook finally allowed brand pages to preview what their Timelines would look like on March 1st. Some brands implemented Timeline as soon as an hour after it was released. On the other hand, some brands have taken time to understand the new Facebook desig Read More

At HATHWAY, it’s no secret that we are mildly obsessed with infographics. We could spend hours scanning the web looking for the best infographics. In fact, I even had to exercise some self-control when researching for this blog. Read More

In 2011, brands quickly learned how social media was revolutionizing business. Social media sites now provide an outlet for consumers to share their opinions about a particular brand. Whether a comment is made on a review site, recommendation page or the brand’s own Facebook page, social media has Read More

This year’s Super Bowl was a battle to remember, both on and off the field. Not only did the television event feature a match off between the New England Patriots and the New York Giants, but it also spurred a battle between advertisers hoping to score big. Read More

By now if you don’t know who Steve Jobs is, you clearly haven’t been paying attention. Don’t dismay, however, I am here to guide you out of the cave you’ve been living in and into the light! Read More

In Allstate’s latest advertising campaign – staring the character of “Mayhem”, portrayed by the always-hilarious Dean Winters – we have seen a kind of trend forming. Lately, many advertisements and marketing ideas don’t seem to really focus all that much on their product, but rather on connecting w Read More

The biggest change to 2011 Fall New York Fashion Week was the technology used to run the event. With technology improving year after year, you no longer need to be Anna Wintour to get up close and personal with your favorite designer. The biggest lesson learned from fashion week; 2.0 is in and excl Read More

We all can agree that adding fresh content and blogs to your website is a great way SEO tool that can then drive potential customers/clients directly to your site. Let’s be honest, infusing creativity and interest into writing day after day can be a challenge. Here's the plan: On a good day create Read More

Making sure the content on your site is up-to-date, fresh, optimized and promoted will always yield better results than if you let it float all alone in cyberspace. There are many ways to keep a website fresh and alive. Here are a few things to do. Read More