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Google recently announced that it handles at least 2 Trillion searches a year. This equates to 5.5 Billion searches per day, 228 Million search per hours and 63,000 searches per second.

But along with increasing frequency, what other ways has the behavior of search engine users changed? And is i Read More

Have you ever thought, “What is the importance of one second?” Doesn’t seem that important, right? You blink your eye and poof!! It’s gone. That’s true normally, but when it comes to the World Wide Web, one second is extremely crucial as a lot of crazy data flows through it in the blink of an eye. Read More

Just because someone clicks on your ad doesn’t mean they’re going to buy. A high click-through rate means you have an ad that people like but it doesn’t necessarily translate into purchases. If no one buys, you’ll just be paying for all those clicks with nothing to show for it.

So, if the click- Read More

This infographic from Smartinsights illustrates the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. Read More

For any company, reaching out to millions of users every day is a potential gold mine. Advertising on Instagram is old news, but marketing noise has been around for a long time, too. The task is to make sure that an ad won’t be annoying for an Instagrammer. Otherwise, it’ll just be scrolled past. Read More

There is a lot of chatter about using heat map analysis on websites, however there is relatively little about using it to analyze marketing emails. Many companies spend a good chunk of their marketing budget on email marketing only to be underwhelmed by the results. There is often little to none ac Read More

In this infographic we will take a closer look at digital marketing myths and the corresponding truths. So, join us and let us debunk these myths and learn from the realities of Digital Marketing. Read More

From enabling offline use of the email service (Gmail Offline) to giving you insight into your correspondents’ very souls (well, their personalities at least – try Crystal Knows), Add-ons fill the Gmail gaps you hardly knew were there. To find out about a few more such apps – and for the low-down o Read More

Things become challenging when it comes to writing for the web users. Besides informative, your piece of writing should be engaging and according to the taste of your target audience.

But there are certain mistakes that make your content less appealing to the reader. And the irony is that you d Read More

This definitive guide for growth hacking explains the four essential steps of growth hacking framework, and provides a few actionable steps and some amazing statistics that work well. Read More