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In a survey of 202 respondents, primarily composing of B2B and hybrid B2B companies, Influtive and Konye Marketing discovered that customer marketing has become an integral marketing strategy and that it is on the rise. Businesses are no longer solely focused on bringing new customers – they are tr Read More

In the small and medium-sized business context, content marketing, if executed properly, will not only allow you to compete with much bigger brands, it also positions your brand as a major player or even a leader across a broader market, thus giving your customers a reason to trust your business in Read More

Creating great content is one thing, distributing it to your followers is another. Every content marketer knows that one of the secret ingredients to a successful content marketing is content distribution/ promotion. But with over 2 million blog posts being published every day, many are now doubtfu Read More

The increasing proliferation of the internet and online channels in our modern society has given birth to a more complex and effective digital platform that many businesses are starting to leverage nowadays- digital advertising. And as digital advertising continues to grow at a break-neck speed- mo Read More

Creating and defining your voice is a process of selecting a set of traits that comprise an identity, and then communicating in a way that expresses and prioritizes those traits. How can your business find its very own brand voice? Here are some steps and tips that can help you: Read More

According to the latest report from AOL, there are eight different ways that people around the world engage with digital content- which referred to as “content moments”. In this post, we will discuss each of these content moments and give you the ways on how you can leverage on these to increase y Read More

There are trends and shifts that are looming the social media marketing sphere that B2B marketers should watch out in 2017 to remain competitive in the marketplace. In this infographic, Digital Marketing Philippines will present to you the top trends that will shape the world of social media market Read More

Social media has had an enormous impact in today’s digital marketing landscape. in 2016, the social media sphere has continued to rise with more 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. In return, 83% of all marketers have already taken advantage of s Read More

2017 is fast approaching and it’s a time for us to ramp up our game in the content marketing arena. With the ever-changing landscape of content marketing, keeping up with the latest techniques and tools has become imperative, that is why more and more companies are now brainstorming to make their s Read More

And as we approach 2017, content marketing continues to grow its popularity among businesses, and many are already setting up their budget for the next year. But before you finalized your marketing resources, check out this infographic as we gathered eight biggest trends that are likely to happen i Read More