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Customer engagement is a very different matter online than it is offline. Customer engagement offline has been defined as “turning on a prospect to a Read More

Digital marketing is an attractive marketing channel for many businesses as it:

gives your community a resource to come back to
stimulates excitement in your network and industry
increases traffic to your website, blog and profiles
can be done internally with minimal bottom li Read More

Twitter is the new direct mail. Or so it seems. Every business and their dog are getting on the bandwagon. And there are lots of reports of successes. But how do you know that the time you invest on Twitter is effective? If you aren’t on that particular bandwagon yet, take a look at my blog about w Read More

On 4 April Google used Google+ to announce Project Glass, a project to develop augmented reality glasses. If you’re not already familiar with Google’s social networking site, check out my overview of how to make it work for businesses. Read More

First of all we need to explain exactly what Negative SEO is – it’s using SEO know-how to take down a competitor’s website – namely backlink pointing to bring down sites. This is scary stuff indeed for businesses and webmasters alike. Read More

There is an art to commenting effectively and you'll need to make sure that you follow some basic guidelines so that you're seen as an informed contributor to any discussions you take part in. Read More

According to Google, eight million people in the UK access the internet from their smartphone every day. There are 23 million smartphones in the UK – almost 50% of all mobile phones. Despite this, many businesses have not invested in ensuring their website is optimised for mobiles. Read More

We’ve heard so much over the past couple of years on how useful corporate blogging can be – if you’re in business then you really do need to blog. Setting up and starting a blog is relatively easy these days with platforms like WordPress, Tumbler and Weebly offering ready-made templates to suit al Read More

There’s an app for that

Make as many jokes as you like about Mark Zuckerberg not understanding how to purchase an app, he knows what suits his business.

Instagram has been a runaway success. The instant integration with social media platforms such as Twitter, Facebook and Flickr makes the som Read More

On Thursday 26th April I’m attending (as a panelist) the Conference and Hospitality Show 2012 at Leeds United Football Club, Elland Road.

It’s the only show of its kind outside of London, bringing together people who work at all levels within the conference, events and hospitality industry. The Read More