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Generate stand-out value & visibility collaborating with complementary businesses that serve the same niche market, often spending less whilst attracting more customers and media coverage Read More

Discover 22 ways to be more successful at a tradeshow from a behavioral expert and Emmy-winning journalist who has spoken at over 200 Read More

Compelling communication cues can stick your message in their minds and instill the bragging rights that spur them to share your idea with others Read More

How to become the top-of-mind choice in your market by crafting the most memorable, credible message Read More

Three real-life, partner-based success stories show you how to attract more customers while spending less on promotion. Read More

Whoever crafts the most captivating, credible label, characterization and/or narrative usually wins -- in business, politics and other parts of life. Stand out from the competition by your vividly described point of difference, not by throwing mud at your competitors Read More

Sampling spurs sales at movie theater or other places where people are waiting in line
Attract more sales and visibility while spending less by partnering with others who serve the same niche market to offer experiences that enable prospects to sample your products or/and services Read More

Interviewees are experts on ways to generate more value and visibiity in how you work well with others. Practical. Inspiring. Astute interviewer Zane Safrit. Read More

Just because a few businesses spend (waste!) money on upscale getaways after getting loans from the government doesn't mean that the feds should limit the ability to hold conferences. Face-to-face meetings with peers and/or clients is vital + one in six jobs is related to the meeting/hospitality world. As a speaker, I know, first-hand how many Read More