BizSugar.com › User › katiepetrillo › Submitted

For many of us, celebrating a birthday or holiday is a tradition that we take for granted. You send a card, buy a cake, wrap some presents - its all part of what we, as a society, just do. Over the last ten years or so, however, celebrating has become quite a lucrative business. Read More

When it comes to birthday parties, there’s no denying that 2012 was the Year of the Mustache and the Year of the Owl. While these themes are still popular, new ideas are set to take over in 2013. Birthday party decorations are a constantly changing market because people of all ages look for the la Read More

Many consumer brands target moms because they’re commonly in charge of the household decision making (in fact 72% of women control well over half of the spending in their households). Recent research around moms indicates they’re spending more time with technology – online, on their phone, on their Read More

Just because it’s not Christmas or 4th of July doesn’t mean you shouldn’t be building great, seasonal marketing campaigns. "Mini" holidays, like Valentine’s Day, St. Patrick’s Day, or even the Academy Awards offer ideal opportunities to boost revenue and brand engagement through quick, targeted cam Read More

As moms become more mobile and continue to engage with social media, there is a clear opportunity for brands to connect with moms on Twitter. However, moms may use Twitter differently than the average user and it is important for your brand to strategize accordingly. Read More

What brands need to know about Pinterest is that people, especially moms, are pulling out their credit card and buying things they find on the site. Moms are 61% more likely to use Pinterest and 21% of Pinterest users have purchased something they found on the site. Here’s a few tips for brands tha Read More