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Consumers no longer just sit in front of the television and watch a show. Instead, they’re busy emailing, playing games, and searching for content on their tablets, a second screen, at the same time. This presents a challenging opportunity for brand managers and marketers: how can you keep moms foc Read More

For a site that began less than three years ago, Pinterest has quickly changed the way people - specifically women - use the internet. With millions of visitors every month, many consumers make Pinterest part of their daily routine, but brands are doing the same. About a year ago, Punchbowl began i Read More

Warren Buffet famously said, “It takes twenty years to build a reputation and five minutes to ruin it.” Establishing trust between your brand and consumers is critical to retaining customers as well as attracting new ones. A good product isn’t enough—moms need to believe in your brand. Shape your b Read More

Understanding the latest in consumer trends is crucial to successfully forming your brand’s marketing strategy. Brands that listen to their customer’s problems and priorities are able to provide real solutions and create valuable connections. The Trends team explores the most powerful and relevant Read More

Beer, wine, and cocktails go hand and hand with celebrations. With the alcoholic beverage industry estimated at $197 billion and the celebrations industry at $38 billion, there is a mutually beneficial opportunity for brands within these two worlds. Read More

Pinterest hit 10 million unique monthly visitors faster than any other site and shows no signs of slowing down. Of course, great content is critical to have a successful presence on Pinterest. We’ve already talked about mom’s favorite pins on this blog before, but brands need to know if what they’r Read More

As a brand marketer or media buyer with mom-specific products and brands in mind, you know what you have to do to reach tablet users. Now you need to convince your boss or client why they should spend marketing dollars on tablets. Read More

Moms are one of the fast growing user groups of tablets, with 22% of moms owning a tablet compared to 16% of the general population. Given the rapid adoption of tablets by moms in the United States, the Trends team took an in-depth look in our latest white paper at why tablet use is on the rise and Read More

The demand for instant gratification is everywhere. Call me now, send it now, buy it now. Consumers expect to find the services, products, and information that they want quickly and easily. As stated in a survey by Real Simple magazine, 50% of women say they don’t have enough free time and 60% feel Read More

Moms will be forever deemed the ultimate multitasker. In addition to a career and child-rearing, moms are also taking the reins as the ‘household CEO.’ She influences about 85% of all household purchases, yet many moms still say brands miss the mark with their messaging. Here we take a look the dis Read More