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Whether you’re a creative type, a business owner or an experienced regional marketer, the proliferation of social media recently can confuse, bemuse and excite in equal measure.

It’s no longer enough to send out monthly newsletters or email campaigns to talk to potential customers – now we’re supposed to actually engage with them, talk to them, and respond to them in real-time across social me Read More

During PubCon South’s Online Reputation Monitoring & Management panel, I was asked to talk about a topic near and dear to my heart: social media monitoring!I resisted the urge to basically tell everyone to head to Trackur for their free account–after all, I had 15 minutes to pad out–and instead shared the free tools I think get the job done. Read More

Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising. Perhaps unsurprisingly, immediately after the two companies announced their strategic love affair, Nielsen started publishing glowing reports about Facebook and how much time people are spending on social networks.
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Most successful small businesses are successful because they develop smart strategy and execute on that strategy. Yet many small business owners often confuse decisions and strategy. Read More

Since a company grows in value as it progresses, the founders can minimize their dilution by raising only as much money as necessary at each stage of growth. Ideally, you would raise money just as you need it, but that would require constant fund raising and preoccupy management with selling stock as opposed to building and selling product. Read More

Although it is quite vague at the start, there are still a lot of benefits that you could look up to. Eventually you will be able to start appreciating the game of doing business online. Read More

While it is really difficult to quantify the start up cost, one must really determine the cash needed to start a business. Basically, the start up costs varies depending on the stages of development. Therefore there is no really generic method in determining the start up cost. It is important to know whether you have enough money to start and susta Read More

If small business requires a good business plan, how much more is the global business. In seeking an international opportunity, you need to provide first a global business plan. An entrepreneur should exert extra effort to do extensive research and study of your market. A global business plan is not simply a document; it is actually the basis of yo Read More

The basic rule in attaining internet business is to be open with new learning and developments. The learning process should be continuous and should not remain stagnant or depreciating. As internet business relies mostly on the standard of technology, it is important that one must keep in pace with the technological changes and advancement. Aside f Read More

You never wake up with quite the same brain you woke up with yesterday. The brain, the theater in which your reality plays out in your mind, is in a constant state of change. This never-ending process began in utero when new neurons formed in your fetal brain at the lightning speed of 250,000 cells a minute. Read More