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A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you've moved away from traditional marketing strategies and are now focusing on strengthening your online efforts. Social media and e-mail campaigns, in particular, have both seen tremendous growth in recent years. Although we tend Read More

I think too many people are focused on the "push" aspects of social media right now. Creating blogs. Producing videos. Sending out tweets. Updating Facebook pages. Launching radio podcasts. Add it all up and this turns out to be a lot of work that needs to get done and every entrepreneur I talk to tells me they don't have enough time to be do Read More

...Content! A "BtoB Magazine" study shows that 66 percent of marketers use social media; that's up from just 20 percent in 2007. The adoption is exciting, but it's scary to think about all the "marketing" that is coming out of it. Having just completed Search Engine Strategies and the ClickZ/Online Marketing Summit track, I realize more tha Read More

“Social media marketing” is a hot new buzzword in the Internet marketing industry, which generally refers to using popular social websites such as Facebook, Twitter, and Digg (as well as niche interest forums and blogs) to market your business. It's “hot” because it works—from the smallest Internet forum to the front page of Digg, the marketing op Read More

Social networking sites such as Facebook, Twitter, MySpace were hailed as the future of the internet but it will be a long time before they reach their full potential. Will you agree? I guess you should also check out the full article. Read More

The culture war over social media is raging out of control. In the latest conflagration, Vincent Nichols, the new Archbishop of Westminster, launched a vitriolic attack on the unnaturalness of social media. Read More

People are turning to the search engines to search for “local” service providers, including home improvement, health care, restaurants, and entertainment. With many individuals preferring to deal with local companies and businesses, local search is becoming an increasingly important aspect of every business. Read More

The idea of hiring a Virtual Assistant in some parts of the world, particularly in the United States, is an everyday fact. However, the concept is still relatively new in the UK but an increasing number of individuals are starting to choose this line of work as their full time career. Read More

The GFC has been great for Marketing Eye of late. It has allowed us to really look at our business, re-discover what makes our brand so unique and employ the best of the best. Read More

As small business owners, we all know that marketing tools can be real lifesavers. Making yourself and your business available online these days is a must to any small business owner. Your customers need to be able to reach you, they want to see you — and you want them to return to you. Read More