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Often when we start a business, the most daunting task can be to know when the business is working — or when it’s dying a slow death.

Business metrics, if defined and understood well, can help us identify the state of the business. They are key numbers that we can easily track, which help us und Read More

In the world of pay-per-click marketing, the past year has been as eventful as it’s been rocky. There’s been a litany of new advertising features released from big players like Facebook and Google, but the health of PPC advertising has felt uncertain. Read More

A Sydney entrepreneur hoping to disrupt the fashion industry will try her luck on a new Chinese reality television program next year in a bid to win millions of dollars in funding.

Jessica Wilson, the founder of shopping app Stashd, will fly to China at the start of the new year to begin filming Read More

Most of us would like to think that our habits follow our intentions.

The truth is that one of the mind’s chief functions is to spot and utilize patterns as shortcuts, in order to process the multitude of information we observe each day.
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It starts with a simple question: How do you create a profitable business? And while there are many answers, there ... Read More

Kevin says it’s all about your approach to customer service and how you embrace the negative. Every critique is an opportunity to create a stronger bond that can turn a single bad experience into a lifetime customer and advocate. Read More

Many people who do business online spend an inordinate amount of time trying to figure out how to rise to the top of Google. They often become so obsessed with this goal, in fact, all other goals, like actually making money and keeping existing clients/customers happy, fall by the wayside. They go Read More