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EXPERT GUEST: Debbie Collins of SOYA Marketing discusses social media and the importance of storytelling; what’s the point of Twitter; and Facebook branding features. Read More

PERCEPTION IS REALITY IN BRANDING AND IN LIFE FOR THAT MATTER.

Every entrepreneur wants to have their company’s brand “WELL KNOWN, TRUSTED & DESIRED” …but not all brands are worthy of that privilege.

What is branding? Well, let me start by clarifying what branding is not: Read More

Webinars are a powerful marketing tool! And cost effective!
If you’ve been in business very long, you’ve probably sent out emails and direct mail pieces as part of your marketing campaigns. And that’s great! Following up and marketing to your prospects and customers is going to add a lot to your r Read More

FOCUS: Get the important things done on your To Do List! BRAND HERO: A lesson in keeping it simple from Blurb.com. PERFORMANCE TIP OF THE WEEK: Replay Telecorder for Skype. Read More

I have discovered that to become a well trusted and well known brand, success is almost inevitable when you follow these 6 Branding Commandments: Read More

MARKETING & SALES: Are you following up the right way? CLIENT APPRECIATION: Do you treat your prospects better than your best client? PERFORMANCE TIP OF THE WEEK: Vook.com Read More

As you know, a brand is much more than a pretty logo: it’s your personality, your core promise, your DNA. Branding effectively and connecting with customers isn’t about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. Read More

BRANDBUILDING: Learn from adversity. EMPLOYEES: Test-drive potential hires. PERFORMANCE TIP OF THE WEEK: The power of handwritten notes. Read More

FINANCES: How to increase your own salary. BRAND HERO: Canon makes going green easy. PERFORMANCE TOOL OF THE WEEK: Animoto. Read More

Launching on April 28th, 2011, MyLeapTools.com is an extremely affordable membership site created to share kick-butt tools, ideas and strategies with Small Business Owners. Read More