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One out of every five emails you send may not ever reach your subscriber’s inbox.

You put a lot of work into growing your list, designing a beautiful campaign, and writing a strong subject line, and still, a percentage of your subscribers may not ever see your email. Read More

Email copywriting is hard! These tips help you inspire action with compelling CTAs.If you’re a writer, you may be familiar with the term “targeting”, wherein you place the most important word at the end of a sentence and work backward to ensure every word that leads up to it builds momentum. Read More

For most brands, a person’s email address is as good as any currency. Not just because it’s how they communicate with and, advertise, promote, sell, and even deliver their products, but more importantly, because it signals the subscriber’s willingness to listen.

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Email marketing has experienced great shifts in recent years, and is set to undergo dramatic changes before the end of the decade.

We explored the future of the channel in our recent Email Marketing in 2020 report, where we asked 20 experts to share their vision for how email will change over th Read More