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We all realize the power of social media for generating publicity about our message, products and books promotion or publicity Read More

No matter what business you’re in, how big your company is (or isn’t) or what kind of book you’ve written, you, too, can become a popular talk show guest Read More

By the way, I would also like to invite you to sign up for my free weekly PR report “The PR Insider.” I share tips, trends and case studies on how to get publicity and media. http://emsincorporated.com/pr-education/signup-for-pr-insider-newsletter/ Read More

Whether you’re a butcher, a baker, a retiree with a first novel or a college kid who’s designed a cool new app, you can – and should – be gathering and sharing links to your media coverage on your website. Sharing those articles and interviews tells visitors you have the implied endorsement of trad Read More

Print journalists tend to like pitches in writing.
Keep it short and sweet.
Don’t rely on a web link to make your case.
Read More

People can’t search for you if they don’t know you exist.
Keyword searches return thousands of competing results.
Media exposure helps point people to your website.
Read More

Article at a glance:
For free media exposure, plug into the news.
Everyone has expertise to contribute. What’s yours?
Don’t wait to jump on breaking events Read More

The three Stooges is a classic that with many lessons for people doing marketing and PR. Each character represents a certain kind of client. Read and learn from them how to make sure you have a successful campaign. Read More

A marketing campaign is no different than a political campaign; the difference is the goal. The marketer wants a sale and the politician wants a vote. We can learn quite a bit by looking at political campaigns. Read More

It’s bad enough when you walk out of the bathroom with your dress tucked into your underwear. It’s worse when your red-faced moment is beamed to millions of television viewers. Here's what not to do on TV. Read More