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If you’re a business that hopes to cash in on holiday shopping, you can set yourself apart with a message that appeals to your audience’s changing values. And now’s the time to start – because we’ve already started shopping. Here are some tips for developing a new marketing approach that's in sync Read More

Because getting media exposure is just one element involved in marketing a book. When authors ask me, “I’ve been on the radio and in the newspaper, and it got me just three book sales, why am I not selling books?” I respond with a few questions for them.








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When's the best time to start thinking about marketing a book? Ideally, before you even sit down to begin writing. Read More

All the manpower shortages today at newspapers and magazines have made it much easier - in some ways - for getting print coverage. Read More

Many so-called social media marketing firm promise to build your audience by thousands of followers for pennies apiece. Read More

We do that for clients by promoting them as experts in their fields. That's not so hard to imagine for the entrepreneur being booked on radio and television. Read More

It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples. Read More

Digital media is affecting every print-related industry you can think of, including magazines and newspapers. Read More

I’ve known people who saved for years to pay for their books, only to realize afterward they had no money to market or promote them. Read More

The premiere of The Dark Knight Rises has had media outlets across the country asking for interviews with our client, the film’s executive producer. Read More