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Many people looking to be a guest on talk radio get nervous about a possible controversy during the interview. They want it to be friendly with no confrontations. The problem is confrontation makes for good entertainment and people remembering you. Learn how to handle it well. Read More

If you aspire to national publicity in media, then don’t ignore the local media. It helps you become polished, makes you a hometown celebrity and opens the door to the national stage. Ready why and how. Read More

Many fiction authors believe that book reviewers are the only outlet they have to promote their book. What if I told you have another powerful option? Learn how to get your fiction novel in the media. Read More

Social media reminds me of Mouse Trap. Get a mention in a newspaper, share a link on Twitter, it's retweeted, posted on Facebook; then you’re a guest on a show! Read More

Many authors and business people are to caught up in the writing of the book or creation of the product that they forget to think about planning for marketing it. Read More

Your website is your storefront to the world. If designed properly, then people will do more than just window shop. Read how you can make your site more effective. Read More

If you not only want to have an opportunity to be in the newspapers, but would like to become a favorite source, then read how you can gain the trust and favoritism of the journalist. Read More

Making sales is actually a two-step process. Step one is getting broad recognition from a good publicity campaign. Step two occurs at your point of sale. Read More

Article At a glance: • Relax and treat the host like a friend • Dress in solid, darker colors • Be an expert guest, not a salesperson Read More

Don’t lock yourself into one marketing message. Broad messages make for bigger audiences. Have a variety of angles for year-round marketing Read More