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"We understand you" is inferred within the marketing from Google and Microsoft (Cortana) and Siri (Apple). "You can talk to us like a human and will find what you want and need" is the message to everyone with a mobile device. Stay alert to how this changes search engine marketing in a big way. Read More

Sales people are avoided, marketing departments fill a void with hype or pretty pictures and the real power of influence has moved to people in the street. As buyers gain more power with better resources and rely less on marketing messages or sales people, what is the magic bullet for growing busin Read More

Linkedin Group owners and managers are getting extreme. The rules meant to protect group members from spammers or those people who don't understand are limiting opportunities.

By making rules so rigid, those participating are writing in fear and wondering: "Am I breaking a rule?" vs "Am I having Read More

Don't talk to sales people, they are the devil. If you act like a sales person, people will think you are the devil. Labeling people is detrimental to good relationships. It is a bit like saying "all blondes are dumb" or "all accountants are boring". If you label people, you are the devil. Read More

If you are writing and working hard with the hopes that people will call you out of the blue and say "You are so awesome, here is money", think again. Offering something unique and relevant will give people a better understanding of both your character and your expertise. Read More

You are absolutely right and why is it that no one is paying attention? The world needs to know your opinion, you are after all the one with the answer. As you are more right than everyone else, you have even more right to express your opinion. It is America after all, the land of the free... Read More

Start simple when thinking about how to create more success. While we are about to celebrate Independence Day, it may be time to consider how to have a revolution. Infographic with factoids included. Read More

If you believe in the hyped up Internet marketers, you will buy off on the idea that Youtube marketing is a magic marketing formula.

Here is a random example of someone new to Youtube and social media to understand how a million plus views translates into website visits, likes and follows. Read More

Barcodes have changed the world and can be found on almost any product or package produced today. The simple collection of lines printed on a piece of paper... Read More

The moment of "yes" happens when everything lines up perfectly. To get the yes, here is your ARUBA Marketing™ checklist. In short, the acronym to help you remember is ARUBA, where people not only vacation but also represents when people are most comfortable to move forward. Read More