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Research shows that the majority of people are not active users of social media and the BIG FOUR: Facebook, Twitter, LinkedIn and YouTube, and most small business owners and entrepreneurs are struggling how to accomplish more for their business through social media. My role, is to help you vision t Read More

Yesterday afternoon, I saw a post entitled Top 10 Tips for Social Media Monitoring that reiterates one of the most essential elements of any social media tracking study: Know why you are monitoring.

An essential element of any social media tracking study is knowing why you are monitoring. Spiral Read More

There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs.

The 4 Characteristics of Marketing Metrics: Behavior-Based, Integrated, Optimizable, Comparable. Do you agree? Read More

Everyone likes pretty things. In nearly every situation, people prefer pretty over ugly. Pretty people tend to earn more. Pretty houses are worth more.

In the world of direct mail marketing, ugly has a big advantage. Read More

Developing mobile marketing solutions is part of our game plan. Doesn't it only make sense to reach consumers where they want to be reached? Industry trends agree.

Designing mobile marketing solutions for our clients is an integral part of our business plan. If you’re reading this blog, I’m prob Read More

Savvy book authors are integrating online marketing, social media and technology like book trailers into their marketing and PR efforts. Making publishing more social just makes sense. Read More

How are you projecting what you do online? And why is this important as a small business owner?

Learning to stand out and connect creates these opportunities for your business! Are you participating? Have you learned to project your unique voice? Read More

Facebook has over 500 million members and over half of these members use Facebook everyday! This information is a another wake up call for those still in the “social media is a fad” camp. Read More

If not handled properly handled a social media campaign can blow up in our faces. Do not commit these five social blunders.

How to Slice, Dice and Murder Your Social Media Campaign …and alienate people in the process Read More

Want to get the most benefit out of your corporate blogging and social media efforts? Integrate eBooks into your marketing strategy and you'll be glad you did.

For the savvy business owner blogging has become an integral part of any integrated marketing strategy. Not to mention a way for busines Read More