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Few things should be more important to a blogger than their brand. It is what attracts readers. It is what creates subscribers and evangelists. This post outlines the power of having a manifesto for your site. Read More

Customer calls have resulted in many major bug fixes for my website. Today, I want to share with you a killer bug with my mobile site that has been driving customers away for almost a year! Read More

Learning to recognize the difference between vanity metrics and actionable metrics can make all the difference to the growth of your business and your ability to recognize a plateau when it’s on the horizon Read More

Today, my blog has close to 500 posts on ecommerce. And recently, a number of readers have asked me to collate and arrange my ecommerce posts so that they are easier to find. So this past weekend, I took some time and consolidated all of my ecommerce posts onto a single page! Read More

It would seem that Rule #1 of making money online is build an email list. And with good reason -- an email list can grow to become your greatest asset. Read More

One of the big advantages of using an open source shopping cart versus a fully hosted one is that you have access to the source code. Today's post discusses some changes I made to my cart to boost sales. Read More

Search Engine Optimization (SEO) can be a cruel process to follow: just one wrong step can render all of your efforts a complete waste of time. Read More

Today’s post is going to talk about some recent mistakes and hardships with my online store that have cost us sales. Read More

I don't spend an inordinate amount of time worrying about how the blog will look. This is something that so many bloggers and online business owners are guilty of, and in this post I want to explain why that approach is such a waste of time and can fool you into thinking that you are making progres Read More

Working with reliable vendors is an essential part of running a profitable online store. And on the surface, the process is pretty straightforward. But there are many common mistakes that new shopowners make. Read More