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Nick Stamoulis of Brick Marketing talks about how online PR can be used as a component of link building strategies for any SEO campaign. Online PR should not replace offline PR, but supplement your offline activities. The key is to have a newsworthy topic. Stay tuned for more SEO video lessons for Read More

Your business’s online reputation may be one of the most important things affecting your long term success. The more trust consumers and search engines have in your brand and your company, the better you are going to rank, the more traffic you should see and the higher your conversion rate will be. Read More

As you’ve probably heard, Google has officially released the +1 button for websites. It rolled out to a smaller audience in March within search results and ads and continues to be seen by a larger English-language search audience on Google.com. +1 shows up next to the title of a search result in Go Read More

Content marketing is an essential part of SEO. Content marketing can help a brand or business establish themselves as an authority in their field, build a strong online reputation, increase brand recognition, connect with consumers, increase online presence and more. If your company isn’t producing Read More

Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospe Read More

The SEO industry may have one of the most negative reputations of any marketing –related field. Oftentimes the only reason SEO is being talked about in major news outlets is if a major company has been busted for practicing black hat SEO—like the J.C. Penney link building scam that made national he Read More

When implementing an SEO campaign one piece of advice is to think of it like dessert, maybe like a box of cookies for example. It might be tempting to eat the whole box in one sitting, but it’s likely that you will feel sick after doing so and probably gain a few pounds in the process. Like dessert Read More

I firmly believe that companies have to keep a clear line of communication open between themselves and their SEO partner. Bringing in a third party to handle your SEO is a great idea if none of your current in-house employees have the background or the time to handle implementing an SEO plan. But t Read More

Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO within Read More

Google spells it out for website owners in their Webmaster Guidelines for SEO, “Be wary of SEO firms and web consultants or agencies that send you email out of the blue.” Regardless of what others may say regarding their motives, Google does not want to see website owners get taken advantage of by Read More